Branding Purple Spaces initiative

Purple Spaces initiative – Corporate Design & Brand Development

A comprehensive visual identity was created for the Purple Spaces initiative – ranging from logo development and stationery to corporate design. The aim was to create a visual identity that combines attitude, visibility and accessibility.

The design system developed supports the initiative in communicating its message clearly, professionally and recognisably to the outside world. Colours, typography and design elements were defined in such a way as to enable flexible and consistent use across both digital and analogue applications.

The work of Purple Spaces is important because it highlights spaces for diversity, participation and perspectives sensitive to discrimination. The initiative advocates for respectful coexistence, inclusive structures and social visibility – issues that are becoming increasingly important in public and cultural spaces.